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Our Generative AI Position

We use AI as a tool, never as a replacement for the people doing the work. We care about the integrity of our clients' thought leadership and unique voices, and we find that generative AI waters down impact when used indiscriminately.

How we use AI:

  • Processing client transcripts to turn hours of your voice into a voice profile, so we can write captions, emails, and more in your actual language

  • Taking content you've already created and brainstorming ways to distill it into evergreen products

  • Generating quizzes

  • Writing call summaries

  • Making to-do lists for our neurodivergent brains

  • Solving technical issues 

  • Creating SOPs and organizational systems 

 

What we won't do:

  • Publish AI writing in your voice without a human shaping every word

  • Use your material without your consent

  • Replace real art and design with AI images

  • Make AI-generated video, for clients or for ourselves. Video is where a person's presence matters most, and generating it uses far more energy than any other kind of AI work.

 

The tools we use:
We work with Claude, made by Anthropic, and we don't use ChatGPT. We chose Claude because Anthropic's approach to safety and ethics lines up most closely with our own, and we want our clients' words handled by a company that takes those questions seriously.

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